Creme Brulee Can Only Be Eaten In Restaurants?

Timing Of E-Commerce Channel Development

Nowadays, social media has gradually turned into a micro search engine. Consumers use social media platforms to find new information and products. Up to 55% of online shoppers purchase products directly through brand social posts.
With the rise of online shopping and e-commerce platforms, in response to the new retail market and cross-border sales in the future; excellent products are the soul of e-commerce. Taiwan’s annual dessert market is about 60 billion, of which e-commerce accounts for 30%-40%, the business opportunity is as high as 20 billion.

The famous French dessert Creme Brulee has always been loved by everyone, but the traditional production method requires time and labor, and the quality is relatively unstable, and then in society, restaurants or home cooks can purchase the Creme Brulee premix to save time and labor.
It is also another way to enjoy a delicious French Dessert at home.

Nowadays, social media has gradually turned into a micro search engine. Consumers use social media platforms to find new information and products. Up to 55% of online shoppers purchase products directly through brand social posts.
With the rise of online shopping and e-commerce platforms, in response to the new retail market and cross-border sales in the future; excellent products are the soul of e-commerce. Taiwan’s annual dessert market is about 60 billion, of which e-commerce accounts for 30%-40%, the business opportunity is as high as 20 billion.

The famous French dessert Creme Brulee has always been loved by everyone, but the traditional production method requires time and labor, and the quality is relatively unstable, and then in society, restaurants or home cooks can purchase the Creme Brulee premix to save time and labor.
It is also another way to enjoy a delicious French Dessert at home.

Client's sets a formula on Brulee Powder, halfway throughout our research this is the obstacles we faced.

Pain points

  • There is a relative change in taste according to different refrigeration time, and there is an error value according to temperature.
  • The sweetness may not meet the tastes of all consumers.
  • There are health concerns about Buley powder.
  • The same product is a high unit price product in French restaurants, so it is not recommended to sell it at a low price. Consumers will have psychological doubts and the value of the product will drop.

Resolve

Guangweixiang provides suggestions for modifying the formula according to the problem:
Provide products with preset refrigeration time, which can be adjusted freely by personal taste, increasing the sense of interest and achievement Secondly, make texture packaging to make its quality more convincing. Furthermore, the sweetness can be adjusted according to different channels.

The Guangweixiang R&D team plans formulas according to customer needs, adjusts according to customer needs, controls the cost of raw materials for customers, formulates quality specifications, establishes raw material supplier certification, strictly product sources and quality stability, breaks supplier price monopoly and increases purchase bargaining Space to reduce the company’s operating costs.
In terms of taste processing, Guangweixiang will advise customers to use a specific powder-water ratio to make buds when formulating formulas and formulating SOPs. What makes Bree presented is the state of dense mouthfeel.

The Guangweixiang R&D team plans formulas according to customer needs, adjusts according to customer needs, controls the cost of raw materials for customers, formulates quality specifications, establishes raw material supplier certification, strictly product sources and quality stability, breaks supplier price monopoly and increases purchase bargaining Space to reduce the company’s operating costs.
In terms of taste processing, Guangweixiang will advise customers to use a specific powder-water ratio to make buds when formulating formulas and formulating SOPs. What makes Bree presented is the state of dense mouthfeel.

Product Image Shaping

Understand the needs of customers, shape the image and personality of the product for the target consumer group, and accurately position the product to make a product that meets the needs of the public. In addition, distinctive and international packaging can not conflict with consumers of different cultures, and marketing to foreign countries as an export monument is conducive to creating a corporate image.

  • Trends towards:
    In order to understand the market trend, we will assist customers in market research, understand the current market needs, and then develop products that meet the needs.
  • Customer groups:
    Who is the customer group that determines the demand, for example, who is the customer group who loves toasted brulee? What consumer groups will buy sweet baked brulees online? What are the incentives for buying desserts online?
  • Targeting:
    Products must be planned and designed according to the purchase behavior of consumer groups.
    Combining the strength and creativity of our company, bringing Eastern food culture to the West, there is a precedent that bubble milk tea has become popular all over the world. Nowadays, even in Asia, products that are already commonplace in Asia are promoted to Europe, America and Southeast Asia, and it may be another wave Agitation.
  • Trend-oriented

    • Conduct Target Market Research
    • Understand The Market Demand
  • Customer Orientation

    • Who Is Our Consumer Market?
    • Where Is The Demand?
  • Orientation

    • Planning And Designing Products
    • Combination Of Strength And Creativity

The importance of the main vision

In the fiercely competitive e-commerce market, product design and differentiation are the decisive battle points. Products that are not eye-catching enough to retain customers and consume. Knowledge of the market, the acumen of fashion trends and the supply of goods, etc. are the keys to product design. At this stage, the designer will first understand your brand, understand your brand plan and customer base, and propose several sample selections of different styles. In addition, the research and development unit will also recommend safe packaging suitable for the product to ensure the stability of product quality.

Promotion on the platform

Looking at the world, e-commerce will become a future trend, and those who are unwilling to change will be eliminated. Guangweixiang’s e-commerce team assists customers in increasing the popularity of their products, and provides marketing suggestions for customers to expose on various platforms, so that people all over the world can see our products. It is not necessarily just to focus on Asia, the world is ours stage.

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